Visa-Free Access Widened to Six Additional Countries in Expanded Chain Network

China has recently announced a temporary exemption from visa requirements for citizens from six countries, namely France, Germany, Italy, the Netherlands, Spain and Malaysia. This move is expected to spur post-pandemic tourism and enhance China’s global image. But what does this mean for travelers and the travel industry? Here are some insights from experts and authoritative sources.

A Strategic Move to Reopen Borders and Rebuild Reputation

China’s visa-free policy is set to last from December 1, 2023 to November 30, 2024. During this period, citizens from the six countries can visit China for various purposes, including business, tourism, sightseeing, visiting relatives and friends, or transiting, for up to 15 days without the need for a visa1.

This announcement comes as China takes more steps to open up its borders and revive its tourism sector, which was severely hit by the COVID-19 pandemic. China has also expanded its visa-free transit policy to 54 countries, including Norway, and scrapped all COVID-19 test requirements for inbound travelers2. According to the National Immigration Administration, by the end of October, the number of foreigners visiting China had surged to 26.51 million2.

China is also actively working to rebuild its global image, especially in the wake of tensions with several Western nations, including some European countries. These tensions have arisen from issues ranging from COVID-19 and human rights to matters concerning Taiwan and trade practices. According to a recent survey conducted by the Pew Research Center across 24 countries, views of China were largely unfavorable, with 67% of adults expressing negative sentiments3.

By offering visa-free entry to citizens from some of its major trading partners and potential allies, China is signaling its willingness to cooperate and foster mutual understanding. As Mao Ning, the spokesperson of the Chinese foreign ministry, said, “This is a concrete measure taken by China to promote the recovery and development of global tourism and people-to-people exchanges under the new situation”1.

A Golden Opportunity for Travelers and the Travel Industry

China’s visa-free policy could also create a golden opportunity for travelers and the travel industry to explore and benefit from one of the world’s largest and most diverse markets. China is home to a rich and varied culture, history, and natural scenery, as well as a booming economy and a rapidly growing middle class. China also boasts some of the world’s most popular tourist attractions, such as the Great Wall, the Forbidden City, the Terracotta Army, and the Panda Base.

According to Euromonitor International, China is expected to become the world’s largest tourism market by 2023, surpassing the United States4. China is also projected to be the world’s largest source of outbound tourism spending, reaching USD 1.2 trillion by 20274. However, China’s outbound tourism has been severely restricted by the pandemic and geopolitical factors, leading to a “slow burn” in the first quarter of 20234. The expectation is that the surge from China will gather speed from the second quarter of 2023 onwards, providing a much-needed boost for destinations, especially in Asia Pacific4.

For travelers from the six visa-free countries, this could be a rare chance to visit China with less hassle and cost, and to experience the country’s post-pandemic recovery and transformation. 

A Win-Win Situation for All Parties Involved

China’s visa-free policy could be a win-win situation for all parties involved, as it could boost global tourism, enhance cultural exchanges, and foster economic cooperation. However, there are also some challenges and risks that need to be addressed, such as the ongoing COVID-19 situation, the cost-of-living crisis, the environmental and social impacts of tourism, and the geopolitical uncertainties. Therefore, travelers and the travel industry need to be well-informed, well-prepared, and well-adapted to the changing dynamics and opportunities in the travel market.

What do you think of China’s visa-free policy? Do you plan to visit China in 2023? What are your expectations and concerns? Share your thoughts in the comments section below and let us know if you have any questions. We hope you enjoyed this article and found it useful. Thank you for reading and happy traveling!